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11. FAIRTRADE
CAFOD Supporters in Coventry Receiving FAIRTRADE Certificates

CAFOD Supporters at Coventry Fairtrade City Certificate Presentations, May 2009

 

Seventy certificates were presented to venues in Coventry at this annual event which recognises the commitment to Fairtrade made by workplaces, voluntary groups, churches, cafes and shops.

Among them were the Coventry Deanery  parishes of All Souls’, St John Fisher, St John Vianney, St Joseph the Worker, Christ the King, St Augustine’s, Sacred Heart, Corpus Christi  and St Thomas More. The certificates were awarded by the Lord Mayor of Coventry, Cllr Andy Matchett on May 7th 2009.


The Fairtrade Foundation

Who we are


The Fairtrade Foundation is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on products in the UK in accordance with internationally agreed Fairtrade standards.  The Foundation was established in 1992 by CAFOD, Christian Aid, Oxfam, Traidcraft and the World Development Movement, later joined by the National Federation of Women’s Institutes.  Member organisations now also include Banana Link, Methodist Relief and Development Fund, Nicaragua Solidarity Campaign, People & Planet, SCIAF, Shared Interest Foundation, Soroptimist International , Tearfund and the United Reformed Church.

The Foundation is the UK member of Fairtrade Labelling Organisations International (FLO), which unites 21 labelling initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand as well as networks of producer organisations from Asia, Africa, Latin America and the Caribbean. 

The Fairtrade Foundation is a registered charity (no. 1043886). It is also a company limited by guarantee, registered in England and Wales (no. 2733136).

Our vision


Our vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.

To achieve this vision, Fairtrade seeks to transform trading structures and practices in favour of the poor and disadvantaged. By facilitating trading partnerships based on equity and transparency, Fairtrade contributes to sustainable development for marginalised producers, workers and their communities. Through demonstration of alternatives to conventional trade and other forms of advocacy, the Fairtrade movement empowers citizens to campaign for an international trade system based on justice and fairness.

Our mission


The Foundation’s mission is to work with businesses, community groups and individuals to improve the trading position of producer organisations in the South and to deliver sustainable livelihoods for farmers, workers and their communities by –

  • being a passionate and ambitious development organisation committed to tackling poverty and injustice through trade
  • using certification and product labelling, through the FAIRTRADE Mark, as a tool for our development goals
  • bringing together producers and consumers in a citizens’ movement for change
  • being recognised as the UK’s leading authority on Fairtrade

What we do


Our four key areas of activity are:

  • Providing an independent certification of the trade chain, licensing use of the FAIRTRADE Mark as a consumer guarantee on products
  • Facilitating the market to grow demand for Fairtrade and enable producers to sell to traders and retailers
  • Working with our partners to support producer organisations and their networks
  • Raising public awareness of the need for Fairtrade and the importance of the FAIRTRADE Mark

The Foundation works to the definition of Fair Trade agreed by FINE, a working group of the four international Fair Trade networks (Fairtrade Labelling Organisations International, International Fair Trade Association, Network of European World Shops and the European Fair Trade Association): 

Fair trade is a trading partnership, based on dialogue, transparency and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalised producers and workers – especially in the South.

Read Tipping the Balance (PDF). The Fairtrade Foundation’s strategy for 2008 to 2012 where we set out our vision for transforming trade and the big advances we want to achieve in the next 5 years.

Structure


The Fairtrade Foundation’s staff work in five distinct teams:

  • Certification: The FAIRTRADE Mark is a registered certification mark which the Foundation licenses to companies to use on products which comply with international Fairtrade standards and contractual requirements. The Certification Department ensures such compliance by setting up a licence agreement with each company specifying the product(s) which may carry the Mark, approving every separate use of the Mark and text referring to Fairtrade, and auditing each licensee’s Fairtrade activities.
  • Commercial Relations:  Covering both food and non-food products the Commercial Relations department is responsible for building business engagement with Fairtrade.  They are responsible for working with commercial operators to grow their sales of Fairtrade certified products, with integrity, through deepening commitment to existing product categories, greater product visibility and through the introduction of new product areas.
  • Communications: The Communications department at the Fairtrade Foundation aims to build public awareness and consumer demand for Fairtrade. Its programmes and campaigns include the annual Fairtrade Fortnight, promotional marketing initiatives and events, local campaigning development (including Fairtrade campaigns in towns, universities, schools and faith networks), media relations and PR, publications, website and supporter relations.
  • Policy & Producer Relations: the team provides a focal point in the Foundation for the development of existing and new standards, communications with and support for producer organisations, facilitating the sourcing of products that underpin the growth of the UK Fairtrade market, and research and policy development to continually improve our understanding and delivery of work in support of poverty reduction through trade.
  • Finance and Resources.: The team provides central support to the four operational teams in the Foundation and looks after finance, information technology, human resources, fundraising and office management for the organisation. The team is also responsible for the running of the governance function of the Foundation through the Annual General Meeting and meetings of the Board of Trustees.

Fairtrade Foundation Senior Management Team

  • Executive Director: Harriet Lamb

  • Head of Certification: Ron Hinsley
  • Head of Commercial Relations: Martin Hill
  • Head of Communications: Barbara Crowther
  • Head of Finance and Resources: Tim Gutteridge
  • Head of Policy and Producer Relations: Chris Davis

Fairtrade Foundation charity shareholders


Fairtrade Foundation Patron


George Alagiah news presenter and journalist.

Fairtrade Foundation Board members


  • Chair: David Clayton Smith
  • Patricia Alexander (Managing Director of Shared Interest)
  • Rosemary Byrde (Oxfam GB’s Market Access/Fairtrade Advisor)
  • Melissa Duncan (Head of Communications, Traidcraft)
  • Silver Kasoro (Director and Board member, Mabale Growers Tea Factory)
  • Tomy Mathews (Fair Trade Alliance Kerala)
  • Ed Mayo (Chief Executive of the new Consumer Focus – formerly the National Consumer Council (NCC))
  • Simon Maxwell (Director of ODI)
  • Merling Preza (General Manager of PRODECOOP)
  • Bert Schouwenberg (Trade Union Organiser, GMB London Region)
  • Nabs Suma (Independent Consultant, organic and Fairtrade standards and certification)
  • Joy Thomson (National Federation of Women’s Institutes Board (NFWI))

Certification Committee


This committee reviews all audit reports for Fairtrade Foundation licensees, and advises on certification policies and implementation.


  • Rob Hardy
  • Ann Davison (chair)
  • Hannah Reed
  • Melissa Duncan
  • Hannah Harris
  • Joy Thompson

Background


More than 4000 churches have gained Fairtrade Church status and pledged to promote Fairtrade to their congregations and beyond. This support is one of the reasons why Fairtrade sales are increasing 40% year on year, allowing more than 7 million farmers, workers and their families to benefit from Fairtrade.

In many cases churches are grouping together to give strength to their Fairtrade campaign and becoming Fairtrade Denominational Areas. If your churches would like to take part, there are five goals which your diocese, district, presbytery, circuit, association or other area needs to meet in order to apply for Fairtrade status.

The five goals


To qualify, your denominational area council needs to agree to:

  1. Support and promote Fairtrade, further encourage the use and sale of Fairtrade products and to serve only Fairtrade coffee and tea at meetings it is responsible for.
  2. Ensure that at least one half of the churches or places of worship in your denominational area have become a ‘Fairtrade Church’
  3. Encourage other local churches, parishes, circuits etc. to adopt a Fairtrade policy. As far as possible, display literature advertising the fact that Fairtrade products are used and served there.
  4. Attract further media coverage and continue raising awareness of the FAIRTRADE Mark. If possible, make reference to denominational area’s Fairtrade status on the relevant website.
  5. Set up a Fairtrade steering group to take responsibility for monitoring that goals continue to be met and developed over time.

How to apply


Your denominational area needs to meet the Five Goals to achieve status and then complete and send a completed Fairtrade Denominational Area Application Form together with accompanying evidence for each goal to the Fairtrade Foundation. The application form outlines the evidence you need to provide for each goal.

Once you have achieved Fairtrade status for your diocese, you will receive a certificate from the Fairtrade Foundation to display in a prominent place. You need to renew your Fairtrade status annually. You will receive a letter informing you of the renewal date two months beforehand.

For any queries please read our Frequently Asked Questions page or contact faithgroups@fairtrade.org.uk.

Support, resources and activities




Facts and figures on Fairtrade

Sales of Fairtrade certified products in the UK


Estimated UK retail sales by value 1998-2008 (£ million)

  1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Coffee: 13.7 15.0  15.5 18.6  23.1 34.3 49.3  65.8 93.0  117.0
137.3
Tea: 2.0 4.5 5.1 5.9 7.2 9.5 12.9 16.6 25.1 30.0
 64.8
Chocolate/cocoa: 1.0 2.3 3.6 6.0 7.0 10.9 16.5 21.9 29.7 25.5
 26.8
Honey products: n/a n/a 0.9 3.2 4.9 6.1 3.4 3.5 3.4 2.7
 5.2
Bananas: n/a n/a 7.8 14.6 17.3 24.3 30.6 47.7 65.6 150.0
 184.6
Flowers:
n/a
n/a
n/a
n/a
n/a
n/a
4.3
5.7
14.0
24.0
 33.4
Wine:
n/a
n/a
n/a
n/a
n/a n/a 1.5  3.3
5.3
8.2
 10.0
Cotton:
n/a
n/a
n/a
n/a n/a
n/a n/a
0.2
4.5
34.8
 77.9
Other: n/a n/a n/a 2.2 3.5 7.2 22.3 30.3 45.7 100.8
 172.6
TOTAL 16.7 21.8 32.9 50.5 63.0 92.3 140.8 195.0 286.3 493.0*
 712.6

*following review, some of the 2007 figures have been amended but the total remains the same

Globally, consumers worldwide spent £1.6bn on Fairtrade certified products in 2007. This is a 47% increase on the previous year directly benefiting over 7 million people - farmers, workers and their families in 58 developing countries.  See the press release on global sales in 2007 for more information

Consumer awareness of the FAIRTRADE Mark


2008

TNS CAPI Omnibus findings showed that  70% of the population recognise the FAIRTRADE Mark. Findings also show understanding of the concept behind the Mark has increased, with 64% of the population linking the Mark to a better deal for producers in the developing world.  Read more.

2007
TNS Omnimas survey showed that the FAIRTRADE Mark is now recognized by almost three in five British adults. The findings show that 57% of adults can identify the independent Fairtrade consumer label, up five points in just one year, and 53% of respondents correctly associated the symbol with a better deal for producers in the developing world.

The survey interviewed a nationally representative quota sample of 1.947 adults throughout Great Britain in 121 sampling points.  The survey asked people to identify the Fairtrade symbol, excluding the text which is only used in the UK. This symbol (without the text) is used by FLO labelling initiatives. 

The survey found that 53% of adults correctly associate the FAIRTRADE symbol excluding the text box with “a better deal for third world producer”. Read more.

2005

50% of the adult population can now identify the FAIRTRADE Mark, up from 25% in 2003 and 39% last year. Read more .

2004
Recognition of the FAIRTRADE Mark increased to 39% in 2004 up from 25% in 2003. Read more.

2003
25% (1 in 4) of the general public claimed recognition of the FAIRTRADE Mark. Read more.

2002
20% (1 in 5) of the general public claimed recognition of  the original Fairtrade Mark.


News, events and actions

Fairtrade Foundation

Who we are and what we do.

Trade Justice

FAQs

Frequently asked questions about Fairtrade certification and our work.

Facts and figures

Useful facts and figures about Fairtrade.

Support

History

Major events during the Fairtrade Foundation's lifetime.

My Fairtrade

Jobs and volunteering

Latest vacancies at the Fairtrade Foundation.

Contact us

Contacts at the Fairtrade Foundation and directions to our offices.

Annual reports

Fairtrade Foundation annual accounts.

Events

Fair Trade Wales Conference

Come to the annual conference in Carmarthan on 6 June 2009. 

Add your own event

Simply complete the form.  Once approved, your event will appear on the calendar. 

Celebrating Difference

Date & Time:
16 May 2009 from 11:00 to 15:00
Aims to bring local communities together in a cultural celebration, to raise awareness of diversity and to promote a greater understanding between the different communities within the district - will include promotion of Fairtrade Town Status, with stalls selling Fairtrade & Fairtrade related games and freebies!
Venue Address:
St Neots Town Football Club, Rowley Park, Kester Way, Love's Farm Development, St Neots
Cambridgeshire
PE19 6SL
Venue website
Contact:
Angela Nixon
Phone:
01480 388262

Throw your nuts

Date & Time:
25 May 2009 from 12:00 to 04:00
A coconut shy in order to raise money for fairtrade, using fairtrade products as prizes and targets, featuring coconuts and chocolate. It costs £1 to enter and all of the money goes to fairtrade.
Venue Address:
Bradfield School, Kirk Edge Road, Worrall, Sheffield
South Yorkshire
S35 0AE
Venue website

Bang the Drum for Fair Trade!

Date & Time:
06 June 2009 from 10:30 to 16:30
Join us to celebrate the first anniversary of Wales becoming the world's first Fair Trade nation. This year Fair Trade Wales hosts its first conference in West Wales where we will BANG THE DRUM FOR FAIR TRADE! The day will include a host of inspiring speakers, workshops and activities including:

A special video welcome from Harry Hill (the face of Liberation Fairtrade nuts)
A live satellite link up to a Fairtrade farmer co-operative
A talk from Zaytoun – the Palestinian Fair Trade olive oil project
A special Fair Trade and local lunch
An afternoon ‘World Café’ discussion
A host of workshops on everything from trade justice, to community linking between Wales and Africa and a Fair Trade craft workshop including a live demonstration.
A special children’s area (suitable for under 16’s) with workshops and activities – including a Fairtrade football game and craft area for younger ones
Venue Address:
Halliwell Building
Trinity University College
Carmarthen
Carmarthenshire
SA31 3EP
Venue website
Contact:
Kate Meakin
Phone:
029 20 803293

Fair Trade Wales Conference 09

Date & Time:
06 June 2009 from 10:30 to 16:00
The Fair Trade Wales annual conference - a place for learning, networking and sharing ideas.

More details to come soon!

To book your place email: kate@fairtradewales.com
Venue Address:
Trinity College
Carmarthen
Carmarthenshire
SA31 3EP
Venue website
Contact:
Kate Meakin
Phone:
02920 803293

Queensbury Eco-Cultural Festival

Date & Time:
07 June 2009 from 12:00 to 17:00
Part of Love London - Love your Planet
Sustainability Weeks campaign
www.lovelondon.org.uk
Celebrate the diversity of cultures in Queensbury. Celebration with workshops, performances, stalls and children’s activities
“Highlights include environmental issues, recycling, green transport and climate change.”


Venue Address:
Eton Grove Park
Queensbury - London Borough of Brent
London
London
NW9 9LD
Venue website
Contact:
Jayanti Patel
Phone:
07774108453

Resources

Order and access promotional materials and information.

Promotional materials and merchandise

Order free resources and purchase merchandise to promote Fairtrade.

Downloadable campaign resources

Action guides, quizzes, web banners and adverts to download and use.

Reports

Read and download Fairtrade Foundation product reports and position papers.

Producer profiles

Discover the impact Fairtrade has on farmers and workers in developing countries.

Films

View and download short films about Fairtrade.

Photo library

Download the FAIRTRADE Mark and selected images.

Keep in touch

Receive the latest news about Fairtrade by signing up to our e-newsletters.

Books

Current Top 10 books about Fairtrade.

Recipes

Try your hand at making some delicous recipes made with Fairtrade ingredients.

Newsletter

Read and sign up to receive Fair Comment, the Fairtrade Foundation's quarterly newsletter.


Links

A list of useful websites including online shopping sites and campaign sites.

Speakers

Need a speaker? Traidcraft have a network of people across the UK that can deliver presentations about Fairtrade. 

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W h i t e b r i d g e W i n e s

Poterion FairtadeCommunion Wine

What is Poterion Fairtrade?

Poterion is the world’s first Fairtrade Communion Wine that we have created together

with Chile’s leading Fairtrade wine estate, Vinos Los Robles. The wine is made from

a blend of premium Chilean grapes, Semillon and Merlot, grown in Los Robles’

vineyards in the Curicó valley. Lightly fortified to 15% alcohol to give the wine longevity, it is a smooth light red with red berry fruit flavours and a balancing sweetness.

Who are we?

Whitebridge Wines Ltd is an independent family-owned wine shipper set up in 1984. Founded by Francis Peel, an Oxford theology graduate, the company ships wine from all over the world direct to our 7000 sq ft warehouse in Stone in Staffordshire.

Our aims


Our aim is to provide churches around the country with an ethically sourced, well made, and high quality Communion Wine. By shipping the wine direct from the vineyard to our warehouse, we are able to bring this unique product to you at an extremely competitive price. On the back of these shipments, we are also bringing in a range of wines from the same Los Robles Fairtrade co-operative, allowing you the chance to source all your Fairtrade wine requirements from a single point.

Our service

You should receive your wine within three working days of order. Any delay, and you will be contacted.

Fairtrade

Advent 2008 E-Newsletter is available to read and download from the "Documents to Download - FAIRTRADE" tabs at left:

For more information about Fairtrade please visitwww.fairtrade.org.uk

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